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Theses of the seminar "Kids marketing - how to sell goods to children?"

Baby goods market is represented 80% by importers and 20% - by domestic small industries (for comparison, in Russia these figures comprise 65% and 35%).

Ukrainian retailment of children's goods is experiencing a period of active transformation and search of new formats. Main trend - transition to civilized forms of trade and active construction of retail networks. In other words, children's goods organized trade is at its infancy and has good growth prospects.

Bazaars - specialty stores – networks correlation comprises: 60% - 35% - 5%. It is obvious that ambitions of small participants do not gow up, they sell goods due to constant local demand, positive dynamics of fertility (along with the overall negative demographics) gives them hope. People are afraid to take loans and do not hurry to cooperate with the same small enterprises, too. That is why Ukrainian market looks like a densely populated pond.

Near-term prospects of children's goods retail sale development are as follows:

• formation of  organized trade infrastructure
• substantial development in the regions
• emergence of new players, including foreign
• growth due to the creation of new retail formats
• consolidation of the market owing to absorption of small local companies by major market players.

That's why only after the organized trade will reconquer it place at the market, competition between stores will pass on to the level of precise positioning and singling out distinctive features, for example, emotional atmosphere, style and additional services.

Day of Internet technologies

Practical conference "INTERNET TECHNOLOGIES FOR ADVANCEMENT OF CHILD'S COMMODITIES AND SERVICES" took place on 31 March 2010 within the business program framework of  of the International Forum of goods and services for children BABY EXPO.

The program included detailed review and analysis of such topics, as search engine optimization, system of stores’ quality control in Yandex. Market, Google AdWords as a powerful tool of attracting buyers, etc.

During the conference, attendees had the unique opportunity to listen to the reports of leading specialists, managers, executives and lawyers of OWOX, Promodo, Yandex, Google, Uamaster etc. companies.

Day of retail trade specialists

The third day of the International Forum of goods and services for children BABY EXPO 2010, 1st of April,  was devoted to retail trade. The business program consisted of conference that included seminars and master classes.

 TorgSoft Company offered  its workings out in the field of accounting and trade for specialized children's stores and private entrepreneurs.

Director of KidsMarketing Marketing agency told about the basic principles of child’s branding. Leading business trainers of  company ROZNICA.UA company conducted master classes "Loyal Customer" and "Categorical Management".

The event was attended by over 300 participants from Ukraine, Belarus, Russia and Kazakhstan, among which one could find directors of stores, private entrepreneurs and managers of retail networks.
Speakers noted the event was visited by their target audience.

Ukrainian Children’s Fashion Week

Specialized exhibition if children’s fashion BABY Fashion works in the framework of 14-th International Forum of goods and services for children BABY EXPO' 2010. This is the most large-scale event of the type in Ukraine.

Demonstrational shows of author’s and industrial collections for children Fashion Show are held in the framework of the exhibition.

General partner of  Fashion Show is Ukrainian Fashion Week.

Fashion Show was opened by Kids Trade Fashion Defile on 30 March.

Author’s and industrial clothing collection for children, school uniforms, holiday dresses of Spring/Summer season were demonstrated on the podium.Collections were presented by the leading Ukrainian designers: Olga Balashova, Sophie Maria Sedova, Fashion House Stella Shakhovskaya, TM Para Solo, TM Domanie Dolie.

Salt of Olga Balashova’s new Spring / Summer collection, demonstrated at BABY FASHION, became flower colors and patterns. Designer planned to turn girls into flower buds. Dresses, coats and jackets turn girls into ladies and boys – into true gentleman.

New collection of young designer Sophie Maria Sedova amazed the audience by its originality - combination of classical style, elegance and ethnic details, colors: white and red.

Fashion House Stella Shakhovskaya presented children's dresses for solemn occasions made of silk, chiffon, taffeta and decorated with complex embroidery.

Ukrainian brand PARA SOLO - domestic manufacturer of industrial collections of child, adolescent and women's clothing, accessories and footwear. Basic style - CASUAL. TM PARA SOLO presented new collection of children's and teen clothing Fall-Winter 2010-2011 at the BABY FASHION exhibition. Fashion trends of all models are carefully designed and manufactured according to the total look principle.

Victoria Gorlova (TM Domanie Dolie) presented two collections at the exhibition: “Invitation to a Birthday” (collection of elegant all-weather clothing for boys and girls) and  "Before the Mirror" (summer collection that is made of the finest knitted fabric with lace trimming, air organza and chiffon). Models are supplemented with gloves and open-work berets.

Collections of children’s clothing under TM Zeplin (Turkey), TM Botanique (Thailand), TM Khmelnychanka (Ukraine), Lux & K (Ukraine), Zironka Company (Ukraine), APMART.UA (Ukraine) were demonstrated on the podium on 30 March and 1 April.

Fashion Show is always a spectacular event and a vivid recollection.

The 14-th international forum of goods and services for children Baby Expo `2010 is opened!

The opening ceremony of the 14-th International Forum of goods and services for children BABY EXPO `2010, the leading Ukrainian exhibition of children's products, took place on 30 March 2010, in Kiev.

This Forum is organized by "ACCO International" exhibition company - one of the leading exhibition companies of Ukraine.
At the opening ceremony of the exhibition, welcoming remarks were made by:

Mr. Andrzej Grabowski - Minister-Counsellor of the Embassy of the Republic of Poland in Ukraine;
Mr. Karandeyev Rostislav - Deputy Minister of Ukraine for Family, Youth and Sports;
Ms. Vlada Prokaeva (Litovchenko) - President of the charitable fund "Gifted children - the future of Ukraine”.

All speakers stressed the importance of BABY EXPO `2010 for the development of domestic industry of goods for children and also emphasized that this is a unique opportunity to promote the best products, as well as to establish professional communication and international cooperation between specialists from different countries.

BABY EXPO is a B2B event, intended for manufacturers, distributors and wholesalers.

This year, more than 300 companies from Belarus, Hong Kong, Italy, Kazakhstan, Poland, Russia, Turkey and Ukraine took part in the Forum. Ukrainian (about 200) and Polish expositions (20 companies) were the most numerous. Polish manufacturers presented a wide range of children's products, including prams and car seat. Among Ukrainian exhibitors - the largest distributors and manufacturers of children's furniture, toys, clothing, products for infants, pregnant women and nursing mothers. The exhibition included more than 550 brands, including European ones.

Business Program of the Forum was filled with events for professionals that work with children's goods. Three-day practical conference "CHILD'S COMMODITIES TRADE - COMPONENTS OF SUCCESS IN MODERN CONDITIONS", seminars and master-clesses.

 Definitely, the most striking events of the BABY Fashion exhibition were demonstrational shows of children's clothing collections - Fashion Show. The program was opened by Kids Trade Mark Defile Spring / Summer 2010, organized by the main podium partner - Ukrainian Fashion Week. Collections of children's clothing were presented by the leading Ukrainian designers: Olga Balashova, Sophie Maria Sedova, Fashion House Stella Shakhovskaya, TM Para Solo, TM Domanie Dolie.

BABY EXPO - a new impetus to the development of business and consolidation of company’s position at the Ukrainian market.

The whole world celebrated the 60-anniversary of Spielwarenmesse Toy Fair

In the beginning of February, from 5 to 10, in Nuremberg, the whole world celebrated the 60th jubilee of the best fair of toys, hobbies and leisure Spielwarenmesse International Toy Fair.

The representatives of our company, the project manager of BABY Expo Mrs. Nataliya Fidorenko and International Relations manager Ms. Lisa Nagornaya were lucky to join such incredible festive event. They shared their opinions.

The fair scales impress – 160 000 sq. meters, 12 halls, 2678 exhibitors from 61 country, 80 000 visitors from 118 countries, 1 mln. articles, including 70 000 new products. We can’t but mention about indicators at 36 booths with inscription “60-year exhibitor”. To congratulate the organizers with such remarkable event came personally Angela Merkel, chancellor of Germany to opening ceremony. We should state that the fair jubilee became the festival for all Nuremberg: the city was decorated with symbols of Spielwarenmesse, there were different festivities, lotteries.

We are pleased to note the fact that among such big quantity of world-known trademarks there were presented Ukrainian companies-producers as exhibitors, such as, “ICM Holding”, “Masterbox”, “MiniArt”, “Maksimus”, “Orion” and “Roden”.

For ACCO International the fair was marked with important event – Mrs. Nataliya Fidorenko and Ms. Lisa Nagornaya managed to meet with Chief Executive Officer of Spielwarenmesse Mr. Ernst Kick.

On the question about influence of world economic crisis Mr. Kick answered that this year the crisis didn’t influence on quantity of exhibitors, all the spaces were full. The main fair direction remained the same. During last years the organizers promote the exposition of goods for school “Way to school”, which has been already popular among visitors. This year one of the leader in section “Models construction, hobbies” didn’t take part in the fair. By the way, this exposition is the most attended at Spielwarenmesse. So, maybe next year there are possible some changes in exhibitor’s quantity. But there was no prognosis from Mr. Kick for future.

He marked a big interest on participation in the fair from toys producers from CIS countries (Russia, Ukraine, Belarus). Meanwhile, they occupy not big spaces, but this is determined by fair rules. New companies are in the awaiting list for participation. After the Organizer finishes exhibitors placing, then he applies to this list and proposes new companies to participate in the hall “New”. In this hall there are only new companies, which have restrictions for space not more than 4-6 sq.m. This is caused by great interest to the show and such restriction allows placing 60-70 new companies at the fair for the first time.

During meeting Mr. Ernst Kick told about unique International program - WorldofToysbySpielwarenmesse, which is aimed at organizing expositions of German and international toys producers of leading trademarks at the world fairs. This program opens new wide opportunities for and re-export in the markets of CIS countries and developing countries. In the frameworks of this project there exist Middle East Toy Fair in Dubai , Hong Kong Toys & Games Fair, и Toy Russia in Moscow. Perhaps, the next joint project will be the exposition of Spielwarenmesse Toys at BABY Expo, the biggest trade fair of goods and services for children which includes fair of toys and games BABY Toys.