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The market of children's goods: how long does the childhood last?

01.08.2017
The market of children's goods: how long does the childhood last?

The latest geopolitical and economic events adversely affect the development of all branches of the economy. Not an exception and the market of children's goods. Demographic data is also disappointing: not only the number of people in the country has decreased, but the birth rate has also declined.

 Childhood is the best period of almost every person whom parents love and surround with their care. Kids do not worry about the mountain of unwashed dishes or dirty things, that sandals are small, that is harmful or beneficial to health.
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 The
 Modern children are interested in novelties in the world of gadgets, interesting high-tech or mechanical toys, they are fascinated by everything that is bright and unusual, that is sweet or sour, they are interested in everything new and unexplored.
 The
 Parents, in turn, try in every possible way to indulge children's desires and do not forget to facilitate themselves to be, acquiring:
  • a sterilizer or diaper bag that many parents do not use;
  • Walkers, for which the orthopedists on the head will not pat;
  • smart tables or an arena where parents are very busy, although the arenas are not popular with most children
  • clothes, as an adult, from which the child will grow in a month, but "it looks cool"
  • ready-made sticks that should not be replaced with home-made food, as the child may have digestive problems, including dysbiosis.
 The
 In Ukraine, there are approximately 7.6 million children aged 0 to 16 years. Each day, about 700 children are born who need basic children's accessories that satisfy the need for food, clothing, sleep and cleanliness. Since the age of three - this is the target audience for advertising children's products. Advertising at this age has the right effect on the child, which affects the parent with the desire to "nukupi."
 The
 Also, taste preferences persist for a long time. Practice shows that the "taste of childhood" we remember all our lives - what we love at a tender age (firms, cafes, foods) remains to taste and in more mature years.

 The
 Parents who want to give their children what they want are the best defenders of manufacturers of children's goods and services from economic shocks.
 The
 The analysis of the children's goods market will show what is happening on the market in 2017. Read detailed studies in the following articles

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