Press-release
The 14-th International Forum of goods and services for children BABY EXPO `2010, the leading Ukrainian exhibition of children's products, took place on 30 March – 2 April 2010 in Kiev.
The next Forum BABY EXPO 2011 will take place in April 2011, at the International Exhibition Center (Kyiv, 15, Brovarsky avenue).
This Forum is the largest industry event that is well-known not only in our country but also abroad. It is organized by "ACCO International" exhibition company - one of the leading exhibition companies of Ukraine.
At the opening ceremony of the exhibition, welcoming remarks were made by:
Mr. Andrzej Grabowski - Minister-Counsellor of the Embassy of the Republic of Poland in Ukraine;
Mr. Karandeyev Rostislav - Deputy Minister of Ukraine for Family, Youth and Sports;
Ms. Vlada Prokaeva (Litovchenko) - President of the charitable fund "Gifted children - the future of Ukraine”.
All speakers stressed the importance of BABY EXPO `2010 for the development of domestic industry of goods for children and also emphasized that this is a unique opportunity to promote the best products, as well as to establish professional communication and international cooperation between specialists from different countries.
BABY EXPO is a B2B event, intended for manufacturers, distributors and wholesalers.
Nomenclature of BABY Expo covers all aspects of baby’s life, its development and upbringing. Thematically it combines three specialized fairs: Fair of toys and games “BABY Toys”, Fair of goods for healthy maternity and childhood ”BABY & Mother health”, Fair of children's fashion “BABY Fashion”.
This year, more than 300 companies from Belarus, Hong Kong, Italy, Kazakhstan, Poland, Russia, Turkey and Ukraine took part in the Forum. Ukrainian (about 200) and Polish expositions (20 companies) were the most numerous. Polish manufacturers presented a wide range of children's products, including prams and car seat. Among Ukrainian exhibitors - the largest distributors and manufacturers of children's furniture, toys, clothing, products for infants, pregnant women and nursing mothers. The exhibition included more than 550 brands, including European ones.
Business Program of the Forum was filled with events for professionals that work with children's goods. Three-day practical conference "CHILD'S COMMODITIES TRADE - COMPONENTS OF SUCCESS IN MODERN CONDITIONS" aroused great interest because every day it was devoted to definite forms of trade: franchise, Internet technologies and retail.
Thus, the conference "INTERNET TECHNOLOGIES FOR ADVANCEMENT OF CHILD'S COMMODITIES AND SERVICES" took place within the framework ofthe INTERNET TECHNOLOGIES DAY. Topics dealt with electronic commerce issues, sites optimization, methods of attracting customers, advertising and promotion on the Internet.
RETAIL DAY was devoted to retail specialists. The following seminars were held: "SOFTWARE FOR ENSURING STOCK-TAKING AND TRADE IN CHILD'S SHOPS. STOCK-TAKING AND TRADE FOR PRIVATE ENTERPRISES", "KIDS MARKETING - HOW TO SELL GOODS TO CHILDREN? PECULIARITIES", as well as master classes – “LOYAL CUSTOMER"and “СATEGORICAL MANAGEMENT".
Speakers marked the presence of target audience, as well as its high interest. In turn, listeners have praised the relevance of topics and the quality of reports.
Exhibition is a business event and a show at the same time. Definitely, the most striking events of the BABY Fashion exhibition were demonstrational shows of children's clothing collections - Fashion Show. The program was opened by Kids Trade Mark Defile Spring / Summer 2010, organized by the main podium partner - Ukrainian Fashion Week. Collections of children's clothing were presented by the leading Ukrainian designers: Olga Balashova, Sophie Maria Sedova, Fashion House Stella Shakhovskaya, TM Para Solo, TM Domanie Dolie.
Author’s and industrial clothing collection for children, school uniforms, holiday dresseswere demonstrated on the podium in the course of 3 days. TM Zeplin (Turkey), TM Botanique (Thailand), TM Khmelnychanka (Ukraine), Lux & K (Ukraine), Zironka Company (Ukraine), APMART.UA (Ukraine) presented their production.
Traditionally, the national contest "Best Toy 2010” was held within the framework of Baby Toys exhibition. The leading Ukrainian producers of children's games and toys took part in the competition. This year, a record number of samples (more than 50) were demonstrated. One can find traditional, soft, plastic, interior, educational and developmental toys, board games, meccanoes, puppet theater, sports games and much more among them. The ceremony of awarding the winners took part within the framework of the exhibition; visitors could see the best samples of toys at manufacturers’ stands.
Forum of goods and services for children is an effective way to promote products and brands at the Ukrainian market, to obtain the latest information about recent trends, as well as a unique opportunity to study consumer demand and to make prognoses for the future.
BABY EXPO - a new impetus to the development of business and consolidation of company’s position at the Ukrainian market.
Opinions:
"Either in jest, or in earnest, organizers of the largest Ukrainian exhibition of children's goods BABY Expo set our report on 1 st of April. But when we saw a full house at 11 o’clock in the morning, it became clear - jokes aside! Participants of clothing, footwear and toys markets took aim at finding out how to sell goods to children. That was the name of report, prepared by our agency."
Marina Belogolovaya - Client Service Director of Kids Market Consulting agency
