IGOR DIDOK: IN A BED WITH A BUYER - WHEN THE DEPTH OF INVESTIGATIONS ABOUT THE CONSUMER IS NOT STILL ENOUGH

At the Big Trade-Marketing Show (February 1, 2017), many participants named Igor Didka's speech as one of the most unusual and memorable speeches in which he told why traditional research in retail is no longer working, why marketers are wasting money in vain, trying to "get through" "To the youth audience on Facebook, how you can get really important information from the client.