In the world of children’s fashion, there’s always a big question:

Should brands focus on practical everyday basics — or go bold with creative, eye-catching designs?

Basics like t-shirts, leggings and hoodies are must-haves. Parents love them for being comfy, practical, and affordable. These pieces often sell in multiple colors and sizes.

Creative pieces with unique cuts, prints, or colors catch attention and work great for special occasions, photoshoots, or gifts. They help make a brand stand out.

According to Fashionbi research:

“Basics bring in up to 70% of a brand’s revenue, but creative styles are what build recognition and brand identity.”

The ideal formula is 80% basics + 20% creative designs to keep your brand both stable and exciting.

Source: internet