This year’s back-to-school season is more active and intentional. Despite inflation, parents are willing to spend — but wisely.

Global spending rose to $203.4 billion. Parents are choosing items that bring joy and motivation — quality backpacks, comfortable gadgets, stylish clothes.

In Ukraine, the average budget:

• ₴4,000–12,000 — primary school

• ₴3,000–7,000 — middle school

• ₴1,500–3,000 — high school

Shopping behavior is shifting:

• 74% are spending the same or more than last year

• 75% look for discounts, 51% reuse items, 49% shop second-hand

Shopping starts earlier — 26% of families began in June (to avoid price hikes or shortages).

85% of parents are ready to pay more if it brings happiness to their child.

The 21+ student segment is growing, and brands are starting to pay attention.

Sustainability matters: 83% of shoppers value eco-friendly packaging, recycled or reusable materials.

What brands and retailers should keep in mind:

Start your campaigns as early as June

Offer discounts, cashback, and bonuses

Add eco and premium product lines

Target both school kids and adult students

Combine online and offline — people search online but often buy in-store

Conclusion: Back to School is no longer just a shopping season — it’s a way for families to show care. Those who make the process easy, joyful, and cost-effective will win.

Source: https://theinweb.media/