In 2024, advertising of children’s products requires new approaches and understanding of modern children. Here are several tips on how to adapt your advertisiments to the needs of specific consumer groups:

3-to-5 year old children:

– Use bright animated images;

– Encourage learning throught play.

6-to-8 year old children:

– Focus on educational content, with repect to the influence of school environment;

– Interactivity and involvement are important, as the children actively use gadgets.

8-to-10 year old children:

– Encourage creativity and self-expression;

– Advertisements should reflect active participation in social environment and group activities.

10-to-12 year old children:

– Make emphasis on individual and free choice;

– Use social media and digital platforms.

13-to-16 year old children:

– Make emphasis on style and fashion, as the children develop their personal image.

– Consider the importance of social media and trends for teenagers.

Source: torgsoft.ua