A creative strategy is a plan of action to achieve specific goals through creative approaches. It helps streamline the process of creating advertising that is based on data and analysis, rather than subjective feelings.

A creative strategy provides:

  • Optimization of campaign results: Allows for continuous improvement of marketing activities;
  • Data-driven decisions: Reduces the risks of subjective decisions;
  • Planning for the future: Provides clarity on next steps;
  • Finding competitive solutions: Promotes unique and effective solutions;
  • Brand building: Improves brand consistency and transparency.

The main goal of creative strategy and creative testing is not only to identify the most effective campaign, but also to draw conclusions about why it achieved the best results.

These conclusions are then implemented in subsequent campaigns, which are also tested, and other ads can be repeated based on the results to ensure better performance.

This allows us to iterate campaigns almost endlessly, while simultaneously testing new ideas that may even outperform existing ads.