Just a few years ago, kids’ fashion followed adults.

Today — it’s the other way around.

🎮 Want to predict the next big trend?

➡️ Look at what 5–12-year-olds are playing with, watching, and amazed by.

🤯 Kids no longer ask “Is this trendy?”

They decide.

Parents — pay.

Brands — catch up.

Case in Point: Crocs + Jibbitz

Crocs — once comfy but “uncool” shoes.

Jibbitz charms — small plug-in decorations that let kids personalize their Crocs.

🎯 Originally made for kids: fun, colorful, modular like Lego.

💥 But here’s what happened:

1. Kids started wearing Crocs with charms everywhere — at school, daycare, on the streets.

2. The brand jumped on the wave: launching collabs with Hello Kitty, Minecraft, Marvel.

3. Then came the adults: Balenciaga, Justin Bieber, Post Malone, TikTok.

Result:

Crocs became a tool for self-expression — starting with kids.

What does this mean for brands?

A textbook case of a bottom-up trend:

Not from runway to schoolyard,

But from playground to fashion industry.

How to stay in the game?

✔️ Follow kid influencers

✔️ Monitor TikTok Kids, YouTube Shorts

✔️ Focus on emotions, not just design

In a B2B context:

Brands that literally listen to kids can catch trends before major players even notice them.

Source: internet