26.03.2019 --- 29.03.2019
International trade fair of children's goods

BABY EXPO contributes to business development


BABY EXPO is a perfect combination of business-friendly and relaxed atmosphere ensuring meaningful dialog and mutually beneficial cooperation. BABY EXPO also offers workshops to provide attendees with useful information and experience for successful business development.

Over 200 people (entrepreneurs, marketing managers, HR managers and CEOs) have visited business workshops within BABY EXPO 2018.

Two-day business program included two major sections:

1st section
Retail & Management business conference (organized by Retail Studio G.T.) where influential businessmen and business coaches discovered their secrets to attendees:

Motivation as a contributor to goal achievement. Speaker: Vasyl Ilchyk, consultant and business coach
How to ensure performance of tasks given to employees? Speaker: Iryna Dergachiova, management and customer service counselor
E-commerce vs. traditional retail Speaker: Sviatoslav Amelin, founder of,, online stores
Export roadmap Speaker: Igor Snitivker, CEO of Ukr Export Service, Ltd.
How to draw a purchase proposal? Speaker: Denis Kaplunov, copywriter, author of five bestsellers on selling texts
3D store assistant. Speaker: Gennadii Tkachenko, trainer of store personnel, life coach of retail chain owners, TOP-speaker at retail conferences, owner of Retail Studio G.T.

The conference was so interesting that, despite of the fixed time, its attendees left the conference room after the trade fair was over.

2nd section
Business training activities devoted to online marketing:

E-mail marketing for online stores. Instruction on implementation. Organizer: YUDJES GROUP, a Ukrainian company that offers its own online products and advertising platforms, complete online marketing solutions, new techniques to promote your online business.
Earning more: digital investment analytics for children's stores. Organizer: Netpeak, one of the largest online marketing agencies in the Western Europe.
Trends 2018 in design and development of online stores. Organizer: Horoshop, an online store platform containing over 100 functions for online store launch and development.
Top most frequent mistakes in CRM implementation. Speaker: Oleksandr Frolov, CEO of Bx-master web studio. Activities: CRM implementation for online stores and manufacturers, automation of business processes, design of online stores.
World trends and their influence on Ukrainian toy market, presentation by Pavlo Ovchynnikov, President of the Ukrainian Toy Industry Association, was also held as a part of business program.

We invite everyone to attend next year’s business training activities within BABY EXPO 2019. We are certain that they will be even more interesting and informative.

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