BABY EXPO in Cologne

We are preparing for BABY EXPO 2018 Project manager Nataliya Fidorenko and international relations manager Lisa Nagornaya have visited Kind + Jugend trade fair (Cologne, Germany) to search for new brands and exhibitors, and new trends in the children's outfitting industry as well. This year Kind + Jugend recorded a slight increase in the number of trade visitors, mostly owing to the visitors from the Western Europe, Asia, Central & South America. One of the emerging trend themes of Kind + Jugend 2017 was digitalization. The demand for monitoring and measuring devices is increasingly rising among the parents. For the first time this year Kind + Jugend presented the Connected Kidsroom special area spanning100 square meters. It is dedicated to the theme of digitalization, which bundled the latest digital assistants, app-controlled products and everything to do with the smart nursery and smart home. Weather scales, digital sleeping lights, high-tech pulse-monitoring socks, baby videophones, heating controls or monitoring cameras, smart assistants for the baby's cot are a growing field in the baby and children's outfitting sector. All devices can be connected to one's own smartphone, so that all data is available at a glance via display. The theme of design is also concerned. The exhibitors once again placed their bets on high-quality designer-oriented products that accommodate the parents' desire for more individuality. We hope that the exhibitors at BABY EXPO 2018 will showcase the products reflecting global trends