03.04.2018 --- 06.04.2018
International trade fair of children's goods

BABY EXPO in Cologne

We are preparing for BABY EXPO 2018 Project manager Nataliya Fidorenko and international relations manager Lisa Nagornaya have visited Kind + Jugend trade fair (Cologne, Germany) to search for new brands and exhibitors, and new trends in the children's outfitting industry as well. This year Kind + Jugend recorded a slight increase in the number of trade visitors, mostly owing to the visitors from the Western Europe, Asia, Central & South America. One of the emerging trend themes of Kind + Jugend 2017 was digitalization. The demand for monitoring and measuring devices is increasingly rising among the parents. For the first time this year Kind + Jugend presented the Connected Kidsroom special area spanning100 square meters. It is dedicated to the theme of digitalization, which bundled the latest digital assistants, app-controlled products and everything to do with the smart nursery and smart home. Weather scales, digital sleeping lights, high-tech pulse-monitoring socks, baby videophones, heating controls or monitoring cameras, smart assistants for the baby's cot are a growing field in the baby and children's outfitting sector. All devices can be connected to one's own smartphone, so that all data is available at a glance via display. The theme of design is also concerned. The exhibitors once again placed their bets on high-quality designer-oriented products that accommodate the parents' desire for more individuality. We hope that the exhibitors at BABY EXPO 2018 will showcase the products reflecting global trends

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