Attending industry-specific B2B trade shows or events is an essential step for business growth. In fact, it’s so important that an estimated $24 billion is spent by companies annually to exhibit and display what they have to offer at trade shows and conferences.

Why is it important for businesses to attend industry conferences? B2B events are an ideal place to generate sales leads, debut new products or services, boost brand awareness, discover the latest technology, and check out what competitors and industry leaders are doing. As long as you carefully plan and budget your trade show, B2B conferences are money well-spent.

What is a trade show?

By definition, trade shows are designed to bring together industry experts and business owners. They are intended for participants to display, demonstrate, and discuss their products and services. Trade shows are where new technology is unveiled, and business connections are made.

At a trade show, you can expect to find:

– Exhibitors with informative booths;

– Workshops and presentations;

– Media;

– Networking events;

– Awards presentations.

The top three trade show event marketing goals and strategies are to increase sales (83%), boost brand awareness (73%), and enhance product knowledge (53%).

Source: metroexhibits.com