If your business is launching a new product or service, B2B events are the best places to show them off. A conference can be a highly effective place to launch your new product or service, but it takes a well-planned strategy in order to produce an impressive return of investment (ROI).

Launching products at relevant trade shows maximizes exposure and directly connects the product or service with potential customers.

During your conference, incorporate a creative and interactive product display to drive consumer interest through the roof. The face-to-face interactions and hands-on experiences will linger in your customers’ minds, making them less likely to forget your new product or service anytime soon.

Weeks (maybe even months) before your B2B event, start generating interest around your new product or service. Use social media, email marketing, press releases, your business’s website, and other tactics to create anticipation. Event attendees will show up looking for the new product or service they’ve heard so much about.

Once you have the foot traffic at your trade show booth, make sure your sales team is delivering concise, yet informative, pitches to explain the product. Try to incorporate prizes or giveaways to keep the excitement level high. After building up so much anticipation for your new product release, you don’t want to let prospective consumers down.

After the event, make sure you’re following up with all of your leads to keep the ball rolling.

Source: metroexhibits.com