If you want to keep up with the times and stand out from your competition, you need to track the key advertising trends.

Ads in apps. First mobile websites became more prevalent, and now it’s time for mobile apps. Statistically, 21% of millennials open apps more than 50 times a day. More businesses are starting to invest in this type of advertising, so as not to lose potential customers.

Video ads. Videos continue to attract people’s attention, and therefore remain an effective promotion tool. Live, screen recorded and animated videos work the best.

AR and VR ads. Augmented and virtual reality help to create truly fascinating ads that will certainly attract customer attention. The main advantage is no need to use a headset to dive head into your ad or advertising campaign.

Interactive ads. Contests, quizzes, surveys and other similar ads help overcome banner blindness, increase conversion, and attract much more attention to your brand.

AI. According to statistics, 61.4% of advertising professionals use AI to solve various marketing tasks, such as data collection and analysis, evaluation and segmentation of audience, development of ad creatives, and increase of ad effectiveness.

Socially responsible ads. In 2024, effective advertising is not an obsessive product offer, but a certain resonance with customer needs and values. Join charity and fundraising projects, increase environmental friendliness of your products, and communicate your philosophy to your audience.

Influencers’ ads. According to statistics, 80% of marketing professionals have a special budget for influencers, and their number grows every year. Increasing demand for cooperation with opinion leaders is related to the possibility of attracting new audiences and increasing loyalty.