Industry exhibitions and conferences. Participation in various offline events is still one of the main channels for expanding networking. Brand recognition and personal acquaintances are classics that do not lose their relevance despite the war and other circumstances. It is also a great opportunity to agree on partner collaborations. Such projects can be beneficial for various brands, because they help not only to increase the audience, but also to form unique offers for customers.

Own website. High-quality content on the company’s website works for the brand and provides it with better visibility in search engines. Therefore, it is worth contacting an SEO specialist who will help set up the site and offer content solutions that will make it more noticeable.

Email newsletters. The approach to newsletters should be as structured and personalized as possible. First, you should segment and select offers that are interesting to the audience. The B2B segment is unique, first of all, in that there may be very few customers — both potential and existing — but they will be larger than in the B2C segment. Save time, try to write clearly and to the point, without unnecessary digressions.

Video and audio platforms. Webinars, online courses, video guides provide the audience with additional value, improving their awareness, and allow them to communicate with the speaker in real time and solve urgent issues.

Podcasts are becoming increasingly popular, experts are already calling them the main marketing and PR channel of 2024. You can create your own podcast or integrate your offer into existing ones.

Social networks. You can find a way to the client through social networks, and the B2B segment is no exception. And we will talk about how and through which social networks to communicate later.

Source: https://mmr.ua/