Collaborations with other brands are an effective way to grow a business without a large advertising budget. They allow for audience exchange and cost savings. However, there are important aspects to consider:

1. Brand compatibility: Your partner should share your values and aesthetics.

2. Audience: Partners should have different audiences but with similar values.

3. Follower count: Choose a partner with a comparable number of followers.

4. Respect: Stick to agreements and set clear collaboration rules.

5. Ubuntu principle: Leverage your partner’s strengths, avoiding task duplication.

6. Reputation: Check your partner’s reputation, especially during times of war.

7. Analytics: Analyze the outcomes of collaborations for future success.

Collaborations help businesses grow, even in difficult times, and support Ukraine’s economy.

Source: https://mind.ua/