This year, Big Board introduced the BMA (Big Media Assistant) service, which allows users to plan outdoor advertising placements in just minutes by selecting specific target audience parameters such as gender, age, and income. The program automatically selects locations with available spaces (billboards, city lights, etc.) in real time, using predictive audience analysis models based on aggregated anonymized data that are updated quarterly and maintained by Kyivstar. This enables more efficient resource investment by choosing advertising surfaces that will be seen by the target audience.

With the BMA service, marketers and agencies will be able to access key metrics to evaluate the effectiveness of advertising campaigns placed on billboards, LED screens, and city lights.

Source: https://mmr.ua/