In 2026, the children’s book market is at a turning point. Children are reading less, and traditional publishing models no longer work as they once did.

Reading is declining: only about one-third of children worldwide read in their free time. Daily reading is at a historic low.

Audiobooks are growing: demand for audio content is rising rapidly, while print book sales continue to decline. Audio is one of the key market drivers.

Market size: the global children’s book market is valued at $10–12 billion and is growing slowly but steadily.

Key trends:

– illustrated books for children aged 3–5;

– educational and STEM titles;

– personalized digital content;

– the growing importance of audio.

Due to war and demographic changes, the children’s book market is shrinking. However, Ukrainian publishers are increasingly entering international markets. Audiobooks are especially relevant because of power outages and a more mobile lifestyle.

Children’s literature in 2026 is about a shift from print to flexible digital formats. Those who adapt will survive.

Source: https://espreso.tv/